… otherwise known as “marriage.”
So I think we all know by now that in 2010, Archie Comics introduced Kevin Keller, an openly gay man living in Riverdale. His introduction was so popular that the comic sold out, and it was the first time they ever had to do a reprint. Recently, Kevin Keller got married, and it’s possible they’ll have to do another reprint, because that one sold out too.
Well, certain conservative groups are not happy. (When are they ever happy?) Million Moms decided to threaten boycott over this, threatening stores like Toys’R'Us for even stocking the comic. However, Archie creators and Toys’R'Us totally read the news, and decided to hold the line.
So, like, that’s pretty cool. But then CEO of Archie Comic Group, John Goldwater, went and said this (emphasis mine):
We stand by Life with Archie #16. As I’ve said before, Riverdale is a safe, welcoming place that does not judge anyone. It’s an idealized version of America that will hopefully become reality someday. We’re sorry the American Family Association/OneMillionMoms.com feels so negatively about our product, but they have every right to their opinion, just like we have the right to stand by ours. Kevin Keller will forever be a part of Riverdale, and he will live a happy, long life free of prejudice, hate, and narrow-minded people.